Technology evolves at a breakneck pace over time, as do the issues that organizations, particularly those in the digital realm, face. A modern website design that can attract users’ interest will be one of the main problems in 2021. Users give you only 5 seconds for this, and if your website does not inspire them, they will instantly leave. How can I know whether my website has been updated? Are you able to increase lead generation and maintain a low bounce rate? Is it possible for users to reach their desired goods in just three or four clicks?
If the answer is no, you need to redesign your website to target more sales. But how to do that? This post will let you know everything you need.
Principles Of Website Design To Improve Sales
User experience
First impressions are crucial when entering a physical store, which is true for a website or eCommerce store also. When creating a website, prioritize the user interface and experience since this will influence their path down the sales funnel. As a result, your site designer should use an easy-to-navigate layout and ensure that each page is responsive. Apart from improving your conversion rate, a strong UX provides other technical advantages. It can also aid with search engine optimization.
A clear call to action
Your CTA button acts as a clear, actionable next step in the conversion process. The design of this button should be appealing and carefully placed to entice visitors to take the next step in their buying decision. CTAs not only provide clarity to your prospects but also improve the effectiveness of your marketing initiatives. By creating CTAs that interest your audience and are easy to spot, you can increase the number of people who click on them, resulting in more sales for your company.
Responsive design
People’s attitudes toward the Internet have shifted. The number of people using computers to access the internet has decreased substantially in recent years, while people using mobile devices to access the internet have increased. When creating an eCommerce site, make sure it’s responsive/mobile-friendly. This implies it must be designed to adapt to the size and form of the screen it shows on.
According to Statista, in the first quarter of 2021, mobile traffic makes over 54% of total online traffic. Keeping an eye on your mobile responsiveness will ensure that you keep your target audience on their mobile devices.
Optimize page loading speed
Before exiting the page, users expect a loading time of no more than two seconds. Visitors are likely to leave before you’ve had a chance to make your pitch if load times are unacceptably slow. To build your company as an industry leader and re-establish your site visitors’ trust in your brand, you’ll need a quick and dependable web hosting solution.
Use good-quality visuals
Visuals are the most appealing and intriguing aspect of your website design. Real pictures, rather than stock images, will be increasingly popular in 2021, drawing more user attention. Some helpful hints for creating eye-catching images and imagery for your website are focusing on minimalism, using colors in contrast, avoiding overloading your web pages with too many graphics, etc.
Having organized navigation
Thanks to well-organized navigation and site structure, users enjoy an engaging user experience since it is easy to go to the page they want without wasting time. Within four clicks, the user should be able to access the requested web page. It’s much more vital to run an e-commerce site where customers must travel through several categories and subcategories to discover the product they need. As a result, simple navigation can increase consumer satisfaction and lead to increased purchases.
Use simple fonts
Whichever font you choose, make sure they are easy to read and not detract from your brand’s image. It’s also worth mentioning that different fonts might have very distinct effects depending on the color you choose. Before deciding, it’s a good idea to see how your top font options look in all of your brand colors.
Use white space
It is not good to overload your website or ecommerce store with infographics and pictures. Adding a lot of visuals to a website no longer makes it appealing. Many websites will pay attention to white space frames in 2021 because they are the most effective technique to provide a well-hierarchical framework to a site.
Takeaway
Users today are goal-oriented and want fast results. If your website takes too long to load, doesn’t provide value, is difficult to navigate, or looks unappealing, they will go elsewhere. There is no excuse for giving poor experiences or outmoded design trends to your site’s users in 2021, with many web design concepts and best practices available. Now is the moment to begin designing with a more sophisticated attitude and an eye toward the future, aiming for experiences that keep consumers engaged throughout the conversion process.